![]() ![]() ![]() A web design business wasn’t typically known for having recurring revenue streams. But if you’re not working on adding recurring revenue to your business, you’re really missing out (and so are your clients). If selling website maintenance packages has been something you’ve been thinking about or you’d like to add a recurring revenue stream to you’re business, here we’re going to look at exactly how to structure your maintenance packages and how to sell them to clients. Let’s get to it! Benefits of Providing Website Maintenance Services Before we’ve talked about adding recurring revenue to your business by offering or and now we’re going to take it a step further by looking at how to expand your business by selling website maintenance plans. There are so many benefits to offering this service for both you and your clients including: • A reason to stay in contact with your clients which often results in additional work and results • Clients websites are better protected from hacking and malware so there is no lost revenue • Sites will avoid key performance issues which clients may otherwise think were caused due to your work • You receive recurring monthly revenue which grows month after month • Know how much income you have at the beginning of each month • It’s in your clients best interest. Below you can read more about EERE's expectations for website maintenance. In June and December every year, Web coordinators will be asked to attend two special Web Governance Team meetings to report on their website maintenance plans for the rest of the fiscal year. Fill out the Web maintenance template before. Website Maintenance 4 Website Size A website’s size is an estimate of the total man-hours required to produce. • Website Style Guide • Company Policies. This Maintenance Agreement. And applies to the purchase of all Monthly Website Maintenance. Know-how, business methods, business policies, memoranda. They don’t know they need these services and it’s part of your job to tell them. That’s why they hired you. • Being billed by the hour is not fun for clients. An all encompassing maintenance plan can help with them feel like they get a lot more for their money. I know you’re on board with this so now it comes down to what to include in a website maintenance plan and then actually how to sell this service. Let’s start by looking at what to include. What to Include in a Website Maintenance Plan A website maintenance plan can really include anything you want and that you feel will be beneficial to your clients. Typically tasks that are essential to owning a website and smaller maintenance tasks are included where larger tasks such as redesigns or SEO is billed separately if desired. To give you an idea, here are some ideas on what to include: • Core CMS updates (new WordPress updates for example) • Theme and plugin updates • Website backups • Security monitoring • Content updates • Product updates Additional tasks can also be added to create even more value such as: • Content creation • Consultation time • Analytic reports & analysis (which can provide recommendations for further work) Want to know what I include in my website maintenance plans? Here you’ll find a spreadsheet of how you can structure your maintenance plans and the benefits of each task you can share with clients. How to Sell Website Maintenance to Clients Communication about this starts at the beginning of your project. If you don’t mention the importance of maintaining a website and what’s involved from the beginning, the client is going to think when the website is done, it’s done and so are payments. This is why setting expectations from the beginning is so important. This means in your early conversations with a client and even in your project contract you can discuss website maintenance. Your contract can include the option for them to sign-up for website maintenance. If you’ve been following along and read the post on, similar to what I suggest there you can ask the client to sign in order to decline your service offer. This ensures the client understands what they would be missing out on and what they are now responsible for. This makes it more serious and helps convert more clients onto one of your maintenance plans.
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March 2018
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