For public-facing sites or for company portals, where content does need to go through a formal approval process, web content management (WCM) sites are used. In SharePoint 2013, the WCM capabilities are significantly enhanced. In SharePoint 2010, WCM functionality was largely unchanged from Microsoft Office. SharePoint 2010: Brand your SharePoint sites SharePoint 2010 comes with sufficient branding features to help you apply your corporate branding standards to any type of SharePoint site. Steve Wright and Corey Erkes Adapted from “Pro SharePoint 2010 Governance” (Apress, 2012) Before starting a branding initiative with a new SharePoint environment, it’s important to understand the needs of the business and its requirements around branding. As with any other project, gathering and analyzing requirements is essential. ![]() It’s important to involve stakeholders up front in the process, especially those who could potentially influence the project in the later stages. This will decrease the chance for those painful, costly changes late in the game that can cause larger issues. Most companies have branding standards. These typically consist of guidelines on the colors, fonts and logos the company uses. Obtain these guidelines as early in the process as possible. Not following them from the start could require some rework down the road. A common approach to determining branding needs is to create a wireframe of the homepage, and any supporting page within the environment that doesn’t follow a typical SharePoint layout page. The goal of these exercises is to determine what level of SharePoint branding is needed. Determining these needs up front might save lots of unneeded customizations to master pages or CSS files later on. Multilingual support In today’s global world, sites within your farm may have to support the local language at the farm’s location. SharePoint 2010 uses language packs for both SharePoint Foundation 2010 and SharePoint Server 2010. Every Web front end in your farm will need the appropriate language packs installed. Installing language packs lets you create new sites in a local language, as well as translate the existing site’s interface based on the language the user chooses as the default. After installing the language packs, the Multilingual User Interface appears with a language settings option in the site settings menu of each site. If multilingual support is a requirement within the environment, it’s important to plan for it accordingly. Ask the following questions: • What languages need to be supported? • What variations will you need? • What elements will require language pack support? Supporting multiple languages in SharePoint 2010 isn’t complicated, but proper planning and determining the level of language pack integration are necessary for successful implementation. Publishing and branding When you’re considering your organization’s branding needs, it’s important to know which version of SharePoint with which you’re working. SharePoint Server 2010 includes the Publishing feature, which is helpful for branding projects for the following reasons: • Publishing lets you create templates for page content known as page layouts. Content authors and designers can edit page layouts. ![]() ![]() ![]()
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March 2018
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